Finding reliable local businesses has become harder despite having more tools than ever. Google shows you whoever paid for ads or has the best strategy and investment to appear on the first page, not necessarily who’s actually good. Review sites are full of fake reviews - the CMA says it's a £23 billion problem in the UK. Facebook groups are disorganised and you never know if Jane's cousin Shane is actually qualified or just needs work. The solution? Word of mouth. 92% of people trust recommendations from people they know, but those recommendations are invisible - they happen in WhatsApp chats and disappear. MyTrustList makes them searchable. When you search for a plumber, you see businesses trusted by people in your actual network, not strangers. We're not replacing Google or review sites - we're just the starting point. The rule of thumb: get 3 quotes for any job, make 1 from MyTrustList. We're still building, so your network might not have everyone listed yet. But as more people join and add businesses they trust, we all benefit. Together we grow.

Read more here

We're not replacing Google or review sites - we're the starting point. The current system is broken: Google shows whoever paid for ads, review sites are full of fakes (£23bn problem per CMA), Facebook groups are disorganised. Word of mouth has always been the most trusted form of recommendation, but those recommendations are invisible - they happen in private conversations and disappear. MyTrustList makes them searchable. When you need a plumber, see who your network trusts, not ads. We're early, there are bugs, your network might be empty - but we're building for the long term. Get three quotes, make one from MyTrustList. We're not perfect, but we're trying to level the playing field for good local businesses who can't compete with big marketing budgets. Word of mouth isn't going anywhere. We're just making it visible.

Read more here